Calling Mom on her special day is the next best thing for those who cannot visit or present gifts in person. And some people may want to send money to their mom by phone.
Sigue Corporation, a global money transfer company based in Sylmar, is already seeing an increase in transactions leading up to the largest volume days in the money transfer industry – the first seven days of May. The calendar correlates to Mother’s Day celebrations throughout the U.S., Mexico and Latin America with the U.S. holiday on Sunday, May 8, followed quickly by its counterpart on Tuesday, May 10, in Mexico.
“Transactions triple the day before Mexico’s Mother’s Day, with customers generously honoring their mothers from far away,” said Chris Kawula, Chief Sales & Marketing Officer.
“This year we anticipate an especially great surge because discretionary spending is up due to a combination of factors including the rise in minimum wage, lower gas prices and expanded opportunities in the service industry.”
Sigue launched a series of customer appreciation giveaways for May in honor of Mother’s Day, with weekly cash prizes ranging from $25-$500 open to all customers who send wire transfers with Sigue through May 31. A total of 314 cash prizes will be awarded.
Sigue will sponsor or participate in 700 events through May to promote wire transfers, including radio remotes at retail agent locations, large music festivals and grassroots local community events all across the United States.
“We love our mothers, and giving to your mother just makes us all feel good,” Kawula added.