LOS ANGELES (CNS) – Uber recently hosted a sign-up event in East Los Angeles as part of an effort to recruit more drivers from diverse communities,with an emphasis on promoting its Spanish-language uberESPANOL service.

The ride-hailing company is in the midst of its “Work on Demand” sign-up effort, begun in March, to bring in 12,000 new drivers over 12 months.

The event focused on signing drivers onto the uberESPANOL service, which

matches drivers who prefer to speak in Spanish to passengers who are also more

comfortable in that language.

The uberESPANOL service was launched in Los Angeles last year and so far has about 5,000 drivers, according to Uber.

“In March, Uber committed to creating 12,000 flexible work opportunities for Angelenos over the next 12 months across Los Angeles,” Uber spokeswoman Tatiana Winograd said. “With the launch of Work on Demand in Espanol, we are bringing that commitment to Latino communities and bringing earning opportunities to our Spanish-speaking neighbors.”

Los Angeles City Councilman Joe Buscaino said the uberESPANOL service “allows people to work in English or Spanish, whichever they prefer, increasing income opportunities while also serving riders in areas of L.A. traditionally underserved by transportation options.”

Participants at the Salesian Boys & Girls Club of Los Angeles were guided through the sign-up process and had their vehicles inspected on-site.

In attendance were representatives of groups like the Council of Mexican Federations, League of United Latin American Cities, United States Hispanic Chamber of Commerce, PUENTE Learning Center, Hermandad Mexican Transnacional, South Bay Center for Counseling, Salvadoran Leadership and Education Fund, Casa Nicaragua and Guatemalan Immigrants United.

Uber previously hosted sign-ups in South Los Angeles, Exposition Park, Echo Park and Pacoima.