On June 17, entrepreneur Nicole Briceno, 21, opened her third store, this time a shoe store, in a span of three years. With her grandmother’s help, she began selling antique jewelry at the San Fernando Swap Meet at age 17.
Briceno opened her first brick-and-mortar clothing boutique one year later at the Library Plaza in San Fernando, believing the residents of San Fernando should not have to drive out of town for fashionable clothing. Briceno believes that she can bring the fashion trends to the people.
Through trade shows, Briceno has access to the latest fashion trends for affordable and reasonable prices that make her customers happy. Her stores are all bohemian-chic and industrial inspired boutiques to give the stores a clean and straight forward look that displays the merchandise uniformly for customers to see everything that NBTrendy sells.