Students and Activists Get Ready for Cesar Chavez March

The red and black flag of the United Farm Workers (UFW) and anti-Trump signs are sure to wave proudly once again in the Northeast San Fernando Valley this coming Sunday March 31, when hundreds of students and activists are expected to take part in the annual César E. Chávez March for Justice.

The event, organized by the César Chávez Commemorative Committee, has been held continuously for 26 years, ever since the civil rights passed away in April 1993.

As usual, people will begin gathering at Brand Park, 15121 Brand Blvd. in Mission Hills starting at 10 a.m. for music and speeches from elected officials and special guests, to be followed by the march, which kicks off at 12 p.m.

The walkers will go along Brand Boulevard before turning right on Laurel Canyon Boulevard until Ritchie Valens Park, 10731 Laurel Canyon Blvd. in Pacoima, where a cultural festival and community celebration follows.

To facilitate going from one place to the other, shuttles buses will run between the parks.

For the first 15 years of the event, the march was done in collaboration with the City of San Fernando – the first municipality to proclaim a day in honor of the civil rights icon—and passed by the 100-foot Chavez memorial that shows his personal story along with a bronze sculpture and 10 statues the depict farmworkers.

Born in Arizona on March 31, 1927, Chávez grew up in a farm-working family that traveled the country following harvest work. Chavez himself worked in the fields and knew first-hand the terrible conditions and lack of rights laborers faced.

In the 60s, Chávez founded the UFW along with Dolores Huerta, creating a civil rights movement marked by protests, marchers, boycotts and hunger strikes – all done in a nonviolent way— which earned him praise and followers among the highest political echelons and put him in the same level as Martin Luther King and Mahatma Gandhi.  

For details about the event, visit