(BPT) –

Holiday celebrations have gone virtual! Many people are planning safe alternatives to traditional holiday gatherings and opting to meet up online for seasonal merriment, to sing carols, open gifts, share stories, toast to a new year and so much more.
Just because your seasonal celebrations will be virtual doesn’t mean you should skip the holiday style. You can look and feel your best with glam makeup that conveys the spirit of the holiday and looks incredible on digital platforms. Artistry™ Beauty Squad members Hedieh Valdez and Mimi Johnson offer some tips for getting the perfect glam makeup look for all your virtual holiday celebrations.
Prime for a lasting look

Your first step should include priming to help nourish the skin and prepare it for makeup application. This ensures your look will be fresh and festive no matter how late your virtual party goes! Two must-have products for priming include the Artistry Studio™ Pampered Pout Lip Balm + Overnight Mask that conditions lips and enhances the natural glow, and the Artistry Studio™ 2 in 1 Perfecting Glow Finish Primer that prepares the skin (face, eyelids and lips) for smooth makeup application.
Layer colorful hues for eyes

The holidays are merry and bright, so when it comes to your eyes, embrace color. What’s more, video has a tendency to dull images, so a rich hue will help you stand out at your virtual holiday gathering. Valdez suggests starting with a base shade on the lid and build on the transition, focusing your color of choice on the outermost corner of your eye where your crease is located. Blues are a great choice for winter, so grab the Artistry Studio™ Soft and Silky Eye & Cheek Pop Trio in Shanghai Starlight for all the layering shades you need in one great product.
Define the cupid’s bow

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The term cupid’s bow refers to the center section on the curve of the top lip. While it’s a small area, Johnson says it really defines the pout so consider adding just a touch of highlighter or light shadow with your finger or a small brush. This highlights the contour so you’re ready to focus on the lip itself.
Use two colors for a perfect pout

Go bold on lips with vivid reds that are fitting for the holidays! To add depth to your lip, use two shades of color. For example, Johnson recommends using a deeper shade of red to line the lips, such as Artistry Studio™ Light Up Silky Matte Lip Color in Spice Red. Follow up with a lighter red in the center, such as Artistry Studio™ Light Up Silky Matte Lip Color in Cherry Red. This multi-shade application adds variation that works with the lip’s natural curvature to make your pout pop.
Create lush lashes

Full lashes are on trend and you can make your eyes vibrant and flirty in a few simple steps. Enhance your eye makeup by using Artistry Studio™ Liquid Pen Pop Eyeliner to create a natural wing at the outer edge of the eye. Valdez says this opens the eye and give the illusion of more full lashes. Then, a great mascara is essential for defining those lashes and transforming them from blah to bombshell. Check out Artistry Studio™ Lash Boosting 3-in-1 Mascara that provides volume and lifts and separates with each stroke.
Effortlessly erase mistakes
It’s fun to experiment with holiday glam makeup looks, but if you make a mistake, no worries. Use a makeup cloth like the Artistry Studio™ Clean Start Micellar Makeup Remover + Cleanser to easily wipe away any mess. Insider tip: makeup artists love these for defining lines, such as wiping wing lines on eyeliner or shade for a perfect match with the curve of the lid.
The holidays may be different this year, but that doesn’t mean you should simmer your look. It’s still fun to get dressed up and ready with these glam makeup tips that are fun for any virtual holiday celebration. Check out Valdez’s eye makeup video and Johnson’s lip look video for specific steps.