Small businesses are the backbone of the American economy and return the highest percentage of revenue to their local communities. According to the Independent We Stand Home Sweet Home Study, independent retailers return more than three times as much money per dollar of sales in comparison to chain competitors. So this holiday season, Independent We Stand is encouraging you to shop small businesses in your community as they play a vital role to the recovery of our nation.
Support Your Local Bookstore
Local bookstores are a great source of unique gifts for every age range. From the latest best-seller to children’s toys, journals and specialty gifts, local bookstores provide a little something for everyone. Giftspiration: Life was interrupted in 2020, so give your friends and family something to look forward to in the New Year. Buy a fun calendar to get them to start planning their 2021 adventures.
Support Your Local Hardware Store
This year, more people than ever were fixing up their homes and gardens. The knowledgeable, friendly staff at your local hardware store can help you find the perfect gift for the DIYer in your life. Giftspiration: Every DIYer loves a new tool. Try the easy-to-use, STIHL battery-powered outdoor power equipment — sold at local dealers. From chainsaws to blowers, these tools are lightweight, quiet and easy to operate. With buy online pick-up in store options, it’s now easier than ever to get these items checked off your list.
Support Your Local Coffee Shop
We all know a few passionate coffee lovers in our lives. Local coffees, teas and baked goods make a great alternative to generic tins of cookies and candies. Your local barista or coffee shop owner can help you make personalized selections for your colleagues, friends and family. Giftspiration: Try a colorful mug, a special blend of coffee or a French press for the perfect brew. To make the gift more personal make a virtual or in-person date to enjoy a cup of coffee together.
Support Local Restaurants
We all have them; friends and loved ones who always seem to know about the best restaurants in town. Local restaurants often use locally-grown ingredients and offer seasonal dishes to enjoy with the ones you care about most. Giftspiration: After a year of virtual school and work from home, give your favorite couple a gift card to a local restaurant. With many restaurants offering outdoor, socially distanced and to-go options, this could be a great date night gift.
Support Independent Makers on Etsy
Looking for something unique, one-of-a-kind or extra personal? Artists, makers and retailers on Etsy.com offer you a variety of options for finding something unique and special online, while still supporting small businesses. Giftspiration: Whether for the home or office, small succulents can brighten up any space even in the winter months. With a variety of vivid succulent colors, shapes, planters and art to choose from you are sure to find a unique option for everyone on your list.
Tip: While many people will be doing a lot of shopping online this year, remember that most small businesses now have online ordering and buying options too.
Visit independentwestand.org to find local small businesses near you.